Optimize Player is a smart video hosting and marketing platform trusted by more than 1000 businesses across the globe.
We were served with a pretty challenging task to create an easy to use and informative product marketing website that will become a decent competitor to all the alternative solutions, which have already established themselves on the market. For this to happen, we focused on making the design look professional, clean and trustworthy by taking advantage of numerous custom illustrations that are both feature-oriented and eye-catching.
"Always listen and ask questions. The design is a two-way street"
To make the website structured and solid, we started from creating wireframes in the first place. We pondered over the UX to improve the usability for gaining customer interest and potentially build a competitive advantage for Optimize player. We focused on making the design look professional, clean and trustworthy by taking advantage of numerous custom illustrations that are both feature-oriented and eye-catching.
Illustrations that are worth a thousand words. They are like that glue, which helps to hold the attention of your website visitors and makes them remember the site. We aimed at creating something truly inspiring and functional to highlight the most important benefits of each and every feature to convert website visitors into service users.
Our goal is accomplished - showing all awesome features in order to engage viewers through automated video marketing campaigns and different CTA's that appear directly inside the video. We put our hearts, minds, and souls into the smallest design details to create a unique mix of informativeness, professionalism and visual appeal that can be enjoyed by every website visitor.